I wrote and helped produce the 2016 Holiday Gift Guide for Under Armour. This was a different direction than last year’s “Top 10 Gifts”. Instead, we focused on the types of person to shop for. I created the personas for each look based off of product, and wrote all copy for the website, email, social etc. In addition, I served as the production coordinator on the photo shoot set where I fit and styled the models, managed timing, and handled product.