OneMain Financial has been lending since 1912, yet no one's really heard of them. We were tasked with helping create brand guidelines, revamping existing assets and assisting in the launch of the new look and tone. This was Lending Done Human. (Campaign 2018)
Assets: Co-creating a brand video, landing page, rebranding all in-branch materials, a social campaign, OOH, web banners, updated print and collateral, etc.