1111 Light Street is a new apartment complex in the heart of Baltimore City. Its location is ideal for young professionals who enjoy a night out and a minute walk home. These coasters play off features of the apartments in conversation starters this age group would find appealing. Seductive, even.
In addition, I wrote the tagline for 1111: “Life. Where you live.” This was used in collateral, banners & website to encompass the benefits of this complex.